Employee Communication Strategy: Engaging, Educating, Empowering
Even the strongest benefits program won’t work if employees don’t understand it. Confusion leads to poor choices, unhealthy outcomes for your employees, and less appreciation for your investment. Vereo Partners delivers clear, comprehensive communication strategies and tools so employees understand their benefits, make informed decisions, and recognize the value you provide.
Customized Open Enrollment Strategy
Your people and benefits are unique, so your open enrollment communication should be too. We create tailored strategies that are personalized, strategic, and built to boost understanding and participation.
In-Person and Virtual Meetings
Sometimes employees need face-to-face interaction to truly understand their options and feel confident in their decisions. We provide flexible meeting options that bring benefits expertise directly to your employees.
All meetings include professional presentation materials, takeaway resources, and follow-up support for employees needing additional help.
Office Hours
Not every employee needs a formal meeting—sometimes they just need quick answers to specific questions. Our office hours provide accessible, informal support during key enrollment periods.
Drop-In Support:
- Designated times when benefits experts are available without appointments
- On-site presence at your locations or virtual availability
- Quick questions answered on the spot
- More complex situations can transition to scheduled consultations
- Relaxed, approachable format reducing intimidation factor
Office hours create low-barrier access to expert guidance—meeting employees where they are with the support they need.
Webinars
Virtual, on-demand learning gives employees flexibility to engage with benefits education on their schedule, from anywhere.
Vereo Videos: Professional, Engaging Visual Content
Professional video content that makes complex benefits concepts accessible and memorable.
Vereo Decision Support Tools
Choosing benefits is complex—employees need more than information, they need decision support that guides them to smart choices for their situation.
Integrated, Multi-Channel Strategy
No single communication method reaches everyone effectively. Our strategy integrates multiple channels creating redundancy and reinforcement:
- Meetings introduce concepts and allow Q&A
- Videos reinforce key messages with engaging visual content
- Office hours provide personalized support
- Webinars offer flexible education opportunities
- Decision tools guide choices with data
- Mobile guides serve as ongoing reference resources
Employees encounter benefits information through multiple touchpoints, increasing comprehension and confidence.
Mobile Enabled Benefit Guides
Today's employees expect information accessible from their phones, not just printed booklets. Our mobile-enabled benefit guides deliver comprehensive information optimized for smartphone and tablet viewing.
Year-Round Communication, Not Just Annual Enrollment
Open enrollment may be the busiest time, but real benefits engagement happens all year. Ongoing, clear communication keeps your benefits top-of-mind and helps employees use them fully.
Measurable Engagement and Impact
We don't just create communications—we track their effectiveness:
- Email open and click-through rates
- Video view completion rates
- Meeting and webinar attendance
- Office hours utilization
- Decision tool usage
- Enrollment completion rates by population segment
- Post-enrollment satisfaction surveys
These metrics inform continuous improvement, ensuring your communication strategy gets more effective each year.
Communication That Drives Understanding and Appreciation
Your benefits program should be clear and meaningful to every employee. We create a comprehensive communication plan so your people get the information, tools, and support they need to make confident choices and fully value your investment in their wellbeing.
Experience the Vereo difference.
Contact us now to build a strategic advantage that sets your organization apart.